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HALDIRAM'S
The Concept
Our packaging concept for Durga Puja harmonizes tradition and modern elegance, featuring rich reds and golds with intricate Bengali motifs depicting Goddess Durga. Haldiram's Navratri special sweet box will be adorned with traditional sweets and sindoor, capturing the festival's essence in a visually delightful manner.
Demographic - Tier 1 Tier 2 cities
Mostly for Bengali people (20 to 50)
Target Audience
Sweet box packaging for DURGA POOJA.
Topic
Typography & Moodboard
Aa
Aa
Helvetica
Helvetica regular
Helvetica Bold
Playfair Display
Playfair Display Regular
Playfair Display Bold
Process Layout
The theme represents a beautiful fusion of age-old traditions with modern sensibilities. It retains the essence of DURGA POOJA which emphasizes the divine feminine, while adding a contemporary twist by incorporating HALDIRAM’S SWEET.
Thought Process
Color Guide
#9e216e
#f1ecab
#ec1c24
The color may appear slightly different in the photos due to variations in lighting, but I want to assure you that the actual color remains consistent.
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Riyaa Mishra
mail- riyaamishra15@gmail.com
phone - 9307595956 , 9173350908
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